If you are building your business website, there are a lot of things you should consider putting on your site, like pertinent information about your company, how to order, how to contact you, etc… But just as important as what should be on your website are the things that you shouldn't have on your website. Here's a look at a lot of things that could doom your website from the get go.
Too Much Color
Bill Bartmann's tip # 1 is while no one disagrees that the beautiful world of colors that are available when creating websites are nice, there is also too much of a good thing. When it comes to color in a website, you want to make sure that it is being used for the right reasons, not just to show you can. Make sure the colors you use work with your branding. Also, make sure they are not too overbearing. While bright colors may make you think of flashy advertising, they can be a strain on the eyes to have to look at. If people feel they are straining too much to see something, they may just decide to avoid it and go elsewhere.
Bill Bartmann's tip # 2 is don't do use fonts that will plague your website instead of help it. There are so many ways you can make the words on your website look, it may be tempting to try a number of them. Avoid the temptation. You want to use a font that is easy to read and clear to those looking at it. Remember, all of the people who come to your website will not have perfect vision. That may mean that if you try to use too fancy of a font, they will not be able to figure out what the words really are supposed to mean. It doesn't matter how pretty your website is if the people using it can't read what you are saying. They won't learn any more about you or your company that way.
Flash and Flair
Bill Bartmann's tip # 3 is a lot of people want to use all sorts of flash and flair to dress up websites these days. While a little flash and flair here and there can really jazz up a site, try not to overdo it. There are a couple of reasons for this. First is that all that flash and flair may be lost on some users. Those who are looking up your site, but have slow connections, may not be able to see all of those pretty things. Additionally, if it is taking them too long to download, they may not be able to see any of your site and will end up leaving it altogether to go to one they can read more easily.
Bill Bartmann's tip # 4 is while it seems fun to have music in the background of your website, it is not always the wisest thing. Music, while attractive, can be a problem if not expected. Many people these days are looking up websites and services they need while at work. The music playing from that will do nothing more than get them in trouble with their boss and make them leave your site immediately. For others, the time it takes to download the music, and get it to play, will slow them down. Still others are already listening to their own music, either mp3s or Internet radio, and your music will interfere, annoying them. That is not a way to start a good customer relationship.
Bill Bartmann has experienced the ups and downs of business ownership as he has going from homeless to billionaire to bankrupt to billionaire again. Bill Bartmann has developed an online course to help entrepreneurs make a good start in business and then successfully grow the business.